And I'm sort of left wondering how this particular phrasing came about. (Read the red-word paragraph.) I mean, did a customer really once come to their restaurant having seen the original version of the Web site and wonder, "Senor, what is this 'zeal' you say you include in your recipes? Is it like MSG?"

Maybe someone just thought it was a kooky Cuban catch word for "spicy."

I'd like to think our collective level of ignorance hasn't yet reached this level.