It’s not what you say, it’s how you say it

A little headline fun for the day.

I came across this teaser headline (the first one):

And initially, I was thinking, "Damn, they've got a knife-shooting gun out there in Sacramento!" So I clicked over.

Not nearly as exciting.

Then I came across this gem:

After reading that headline I just had to think to myself that the subhead should then follow up with "…. just before they turn on their human masters and slaughter them all."

Unrelated: Went to see "The Bourne Ultimatum." Excellent. Don't sit in the third row, though, or the camera work will make you nauseous. But it doesn't really matter; Matt Damon is excellent and all three films in the series have been exciting, fast-paced, and mostly coherent. I remain amused, though, that it took three films for Bourne to find out the identity they promised in the first one. Turns out, his real name is Harry Potter.